ADVANCED ANALYTICS MEETS BUSINESS BRILLIANCE.

The Braintrust provides you with access to a team of incredibly intelligent people, who use the latest in advanced analytics and sophisticated methodologies, to help you solve your biggest business challenges and dominate your industry. 

Thought partnerships. The Braintrust is a client-facing team -- we work with you to understand the marketing problem and the categories, and to deliver business insights that lead to actionable results. 

State-of-the-art Analytics. We employ advanced methodologies in many areas, including discrete choice, segmentation, SEM, and positioning work.  Tell us your problems and we’ll figure out the best way to solve them.

Brain Power + Analytics. We’re more than just brains.  We’re also fairly nice people with a client-focused orientation and work collaboratively with you to find the best solutions.

Custom Solutions. We don’t try to fit your problems into one of our canned solutions.  We custom design the best methods to tackle your unique problems.

User-friendly Results + Insights. We convey the results of sophisticated analytics in a way that’s simple to understand and act upon.

      RESEARCH FOCUS

  • Product development
  • Price optimization
  • Customer satisfaction / retention
  • Store shelf optimization
  • Consumer segmentation
  • Brand health / tracking
  • Attitude and usage studies
  • DTC promotion ROI modeling
  • Sales forecast / demand share modeling
  • Communications testing
  • Product portfolio optimization
  • Programming / Pilot testing

Meet the Braintrust.



Michael is an Associate Consultant here at Hypothesis. He majored in Mathematics at Vassar College with applied mathematics and statistics as specialties. Michael further applied and enriched his statistical knowledge and skills through collaborations with the college’s Office of Institutional Research and Vassar Student Association.

Michael is an Associate Consultant here at Hypothesis. He majored in Mathematics at Vassar College with applied mathematics and statistics as specialties. Michael further applied and enriched his statistical knowledge and skills through collaborations with the college’s Office of Institutional Research and Vassar Student Association.

3 Questions with Michael thottam

Q. What impresses you the most about the people at Hypothesis?

A. The office is full of free-thinking, determined, and creative problem solvers. At Hypothesis, the phrase “I don’t know” is rarely heard but always followed by “I’ll find out”.

 Q. What sets the Braintrust apart from other analytics teams?

A. The Braintrust is an advanced analytics team that emphasizes mathematically rigorous results and truly understands our clients’ needs. We are natural statisticians who are comfortable acting as thought partners and collaborators. You’d be hard pressed to find an analytics group that goes so beyond the numbers. 

Q. What type of project do you find most interesting?

A. I appreciate working on multi-region and multi-country research studies. We are put in an interesting position to quantify cultural tendencies. The similarities and differences in consumer need states across countries can be shocking.