DATA VISUALIZATION IS ONLY A SMALL PART OF WHAT WE DO, AND WHAT WE LOVE.

The GridSpace Collective is the design and data visualization team. Our task is to transform data into stunning storytelling visuals. These stories help clients digest big-picture insights as well as the fine details that comprise them.

With a team of seasoned designers, illustrators, data visualizers, and filmmakers, we are able to assemble a wide array of engaging deliverables. In fact, this entire website was designed by our talented team. 

 

Meet the Gridspace Collective.


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Jenny’s passionate about typography and brand strategy. After receiving her BA in Fine Art at Furman University, she completed her graduate studies in Graphic Design and Art Direction at the Portfolio Center in Atlanta, GA. She has over five years of freelance branding experience as well as designing for several lifestyle brands such as Abercrombie & Fitch, Ron Herman, and Tailgate Clothing Company.

Jenny’s passionate about typography and brand strategy. After receiving her BA in Fine Art at Furman University, she completed her graduate studies in Graphic Design and Art Direction at the Portfolio Center in Atlanta, GA. She has over five years of freelance branding experience as well as designing for several lifestyle brands such as Abercrombie & Fitch, Ron Herman, and Tailgate Clothing Company.

3 QUESTIONS WITH Jenny pfost

Q. How do you approach infographic design? 

A. I try to distill the information down to the main takeaway. I’ll figure out a way to clearly communicate that point, and organize the remaining data to support the key finding. The subject matter and the audience will determine the visual style and whether it’s best to show the information in a straight forward way or a more creative image-based way.

Q. How does Gridspace function as a group?

A. We’re very team oriented. We typically manage our own projects, but are always ready to help each other out, whether it’s just brainstorming the best way to show the data or picking up each other’s projects.

Q. How do you prepare for a project (in terms of art direction)?

A. First I want to know who the client is and what the project is about. I want to know the audience and the general tone the project should have. I’ll check out the client’s website to get a sense for their design aesthetic as well as search some design sites for inspiration. I compile a ‘mood board’ to get a sense for photography direction and colors and will begin making assets that fit within the ‘style-family’ I’ve compiled.