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More Isn’t Always Better: A Practical Solution to the “Frequency Knowledge” Effect

Hypothesis Chief Methodologist, Mauricio Ferreira, to present at 39th Annual INFORMS Marketing Science (ISMS) Conference at USC (June 7-10, 2017)

May 22, 2017

Los Angeles, CA - Discrete Choice, along with other trade-off techniques, are sophisticated modelling approaches used to guide product bundling, feature optimization, pricing, market sizing, and decisions. In a Choice study, the relative importance of different features or attributes are determined on the basis of a consumer’s pattern of choices when presented with different combinations of options within a survey.

However, researchers have identified a phenomenon called “the Frequency Knowledge" effect, suggesting that consumers assume, almost unconsciously, that “more is better.” For example, consumers sometimes will choose a vehicle with more options simply because it has more, even if some of those options are considered less desirable in isolation.

To address this effect, Hypothesis Chief Methodologist, Dr. Mauricio Ferreira, and the BrainTrust explored the Frequency Knowledge effect and developed innovative Discrete Choice designs to control for this undesired bias. In his presentation at the ISMS, Dr. Ferreira will discuss the Knowledge Frequency effect, and he’ll present his team’s practical solution that effectively controls for this effect, which ultimately leads to more reliable, actionable insights.

Hypothesis congratulates Mauricio and the entire BrainTrust team for this accomplishment (speakers submitted abstracts in a competitive selection process), and for continuing to innovative marketing science techniques and best practices.

You can learn more about the conference and presentation using the links below:

Conference: https://marketingscience2017.usc.edu/

Presentation http://www.abstractsonline.com/pp8/#!/4407/presentation/3158

For inquiries, please contact Dr. Ferreira at mferreira@hypothesisgroup.com.

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HYPOTHESIS INTRODUCES NEW TEAM MEMBER ERIC JUHOS

HYPOTHESIS WELCOMES ERIC JUHOS TO LA OFFICE

Hypothesis Los Angeles is excited to welcome Eric Juhos to the team as a Senior Analyst.  Eric comes to Hypothesis with experience conducting a wide variety of custom market research studies including A B testing, discrete choice modeling, market sizing and feature prioritization. Eric’s work has had a particular emphasis in the tech sector, helping companies home in brand strategies for new features and products.

Prior Hypothesis, Eric worked at the Bellevue, WA based market research firm Penn Schoen Berland. He holds a degree in Business and Enterprise Management from Wake Forest University (Go Deacs!). 

Welcome, Eric!

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HYPOTHESIS HIRES ASSOCIATE CONSULTANT MIMI BATTISTELLA

HYPOTHESIS WELCOMES ASSOCIATE CONSULTANT MIMI BATTISTELLA

Hypothesis Los Angeles is excited to welcome Mimi Battistella to the team as an Associate Consultant. Mimi’s expertise in custom and tracking research along with her strategic-thinking mindset will make her a great addition to the growing research team at Hypothesis. Prior to joining the team, Mimi was a Senior Research Manager at Lieberman Research Worldwide where she partnered with clients across a variety of industries including financial services, CPG, technology, and fashion.

Originally from the Chicago area, Mimi loves to spend her time outside of the office enjoying California’s sunny beaches and snowy mountains.  She earned a degree in Business Administration from the University of Southern California.

Welcome, Mimi!

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Mauricio Ferreira, Hypothesis Chief Methodologist, to be Published in Applied Marketing Analytics

Mauricio Ferreira, Chief Methodologist, to be Published in Applied Marketing Analytics

February 1, 2017

Los Angeles, CA - Hypothesis is proud to announce that Chief Methodologist Mauricio Ferreira, Ph.D. has authored a paper which has been accepted for publication by the academic journal Applied Marketing Analytics. The article, coauthored with Peter Congdon Ph.D., and  Yancy Edwards, Ph.D., presents a novel statistical model to test brand competition from multiple response questions commonly found in brand surveys.

Current models of multiple response questions are either limited to a small number of brands and dimensions, rely on challenging estimations, or don't use theory to guide estimation. But the new model gives brands the ability to analyze more competitors and underlying dimensions than traditional models. It is also more predictive, and creates a practical framework to test brand competition based on managerial insights and intuitions. The net result is a better understanding of the brand competitive landscape via our brand trackers.

The article, entitled "a Bayesian Confirmatory Analysis of Multiple Response Data" will be published in the peer-reviewed journal Applied Marketing Analytics in March 2017. The journal publishes in-depth, peer-reviewed articles on all aspects of measuring and analyzing marketing performance. The journal focuses on innovative thinking, strategies, techniques, software and applied research.

The publication underscores Dr. Ferreira's leadership in the field of marketing science and within Hypothesis as the head of the Braintrust, its in-house marketing science team. The publication also demonstrates Dr. Ferreira's innovative thinking that is characteristic of all Hypothesis research. 

For more information about the article, contact Dr. Ferreira at mferreira@hypothesisgroup.com.

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HYPOTHESIS ADDS DESIGN-THINKING, IDEATION CAPABILITIES WITH NEW CHIEF QUALITATIVE OFFICER, JENNIFER AXEN

JENNIFER AXEN JOINS HYPOTHESIS, LOS ANGELES

Hypothesis is excited to welcome Jennifer Axen as their Chief Qualitative Officer. Jennifer is a seasoned leader in the field of Qualitative research, specializing in design-thinking, ethnographic research, ideation workshops and insights documentaries. Jennifer is passionate about consumer anthropology and creative research design and has developed multiple research methods and techniques during her tenure in the field. She has authored two published books (linked here and here) based on ethnographic research with female subject experts and is currently working on a new book. Jennifer has also developed a qualitative research curriculum, which will be implemented at Hypothesis.  

Prior to joining Hypothesis, Jennifer was Senior Vice President at 2CV, where she directed projects for a range of clients and sectors including retail, digital, health & beauty, and CPG. Jennifer was also President of Axen Research, a boutique market research firm that specialized in custom, qualitative research with an emphasis on creative deliverables.

According to Jeff Seltzer, Managing Partner at Hypothesis: “We are excited to bring Jennifer on board at Hypothesis. Her creative and entrepreneurial spirit are a perfect match. We look forward to offering her point of view and thought leadership to our incredible clients, as well as our teams in both Los Angeles and Seattle.”

Though grateful for her Midwestern upbringing, Jennifer loves the California’s beautiful climate and vibrant culture. She is a proud resident of the Eastside of Los Angeles. When she’s not busy directing and overseeing research projects, Jennifer is a writer, DIYer and art enthusiast.

Welcome, Jennifer! 

Have an idea you want to brainstorm? Contact Jennifer directly at jaxen@hypothesisgroup.com

 

 

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Holiday Party 2016 at The Library, ReDbury Hotel, Hollywood

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Holiday Party 2016 at The Library, ReDbury Hotel, Hollywood

Last night, Hypothesis held it's annual Holiday Dinner Party at The Library at the Redbury Hotel, right in the heart of Hollywood (and, yes, that was an X-Wing fighter we saw parked across the street). Unlike the Summer Party, which is a less formal event with family and significant others, the annual Holiday party is strictly Hypothesis, and it's strictly dress-to-impress. It's a great chance to bond, socialize, and celebrate together in a more intimate setting. Our private space was beautiful and festive, and the jazz band on the outside patio really helped set the mood. We started out with handcrafted cocktails, then enjoyed an amazing, proper sit down dinner, followed by fun music and dancing. The raffle prizes included a Google Home, several Fitbit Charge 2s, Disneyland tickets, and generous Uber gift cards (wait, aren't those all our clients? Why, yes they are!). It was a spectacular evening that ended only when the staff politely asked to leave well in the A.M.  

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HYPOTHESIS IN THE NEWS WITH IAB & IAB CHINA: Understanding Digital Commerce in the U.S. & China

IAB (Interactive Advertising Bureau) & IAB China recently partnered with Hypothesis to conduct a thought-leadership study on the current state of digital commerce in both countries. Findings from Understanding Digital Commerce in the US & China are getting media attention from BusinessWire, NFC, and others.  Noteworthy findings from the survey of 1,000 online adults age 18+ in the US and China:

  • Digital commerce is commonplace in both the U.S. and China, with 89% of Chinese and 84% of U.S. digital users ages 18+ having bought a product or service online within the last 12 months.
  • However when it comes to mobile commerce, China is leading the way:
    • 67% of Chinese digital users have made a purchase on mobile in the past12 months vs. 34% of U.S. digital users
    • 24% of Chinese mobile shoppers purchase via mobile every day vs. 15% of U.S. mobile shoppers
  • Chinese shoppers are more likely to research and compare prices digitally while within a physical store, with 38% saying they do so all or most of the time (vs. 23% of U.S. shoppers).
  •  Security remains a top concern in both countries. Only 13% of Chinese and 30% of U.S. digital shoppers feeling completely safe when shopping online. Interestingly, American shoppers are more concerned about information safety and privacy, while Chinese shoppers fear product fraud and scams.

To view the full results of the “Understanding Digital Commerce in the U.S. and China” study, visit IAB Insights - Understanding Digital Commerce in US & China.

Click the image to download the infographic Hypothesis created for IAB.

Click the image to download the infographic Hypothesis created for IAB.

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Hypothesis Welcomes Senior Consultant, Kaitlyn Hutt

Hypothesis continues to build strategy and innovation capabilities

Hypothesis is excited to announce the newest member to our team, Kaitlyn Hutt, who brings a strong strategy and insights background. Before joining Hypothesis Los Angeles, Kaitlyn was a Strategist at Egg Strategy, a global strategy and innovation firm. There, she specialized in gathering consumer insights across methodologies to support path-to-purchase mapping, brand renovation, positioning and communication strategy, concept development, and insight planning. Kaitlyn has experience across multiple industries including technology, financial services, food/beverage and pharmaceuticals. Kaitlyn also spent 6 years at Millward Brown.

According to Hypothesis Chief Relationship Officer, Maria Vallis, “We are fortunate to attract talent like Kaitlyn. Her experience combining research and strategy with artful storytelling makes her a perfect fit with Hypothesis. We look for her to add immediate value to our clients that demand not just great research, but a strong strategic point of view based on cross-category expertise.” 

Raised a New Yorker in Texas, Kaitlyn is a true believer in the saying “home is where the heart is.” After a stint in Denver, she is thrilled to be returning to Los Angeles, a city that she has called home once before. Though she left the Rocky Mountains behind, Kaitlyn brings her love of the outdoors back to LA and is likely to be found exploring the various So Cal mountain ranges or running the streets and trails (or carb-loading) in preparation for the next race on her calendar.

Welcome, Kaitlyn! 

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Hypothesis in the News with Edmunds.com: Car Shopping and Gender Report

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HYPOTHESIS IN THE NEWS WITH EDMUNDS.COM: CAR SHOPPING AND GENDER REPORT

November 11, 2016

Los Angeles, CA - Edmunds.com recently partnered with Hypothesis to conduct a thought-leadership study on the current state of car shopping. Findings from Edmunds' Car Shopping and Gender Report, has already received quite a bit of attention from the media including CBS News, and FOX Business, and others. Noteworthy findings from the survey of 3,000 U.S. adults include:

  • The notion that women are "damsels in distress" and that men are the confident decision-makers is an antiquated stereotype. According to the study, 70 percent of both men and women feel self-assured during the car buying and negotiating process.
  • Millennial men are more likely than older men to believe that women are equally or more logical than men during the car shopping process. There was a 15 percentage point gap in gender opinion for millennials (59 percent of men vs. 74 percent of women), compared to a 27-point gap among Generation Xers (52 percent of men vs. 79 percent of women).
  • Millennial men and women feel nearly equal levels of self-assurance and empowerment during the car shopping process, with a gap of only one percent and two percent respectively between the genders. This gap widens within the older generations, to eight percent for Gen Xers and 14 percent for boomers.
  • When it comes time to close the deal and purchase the vehicle, millennial men are more confident in women than men in older generations. Sixty percent of millennial men say that women are stronger negotiators versus 50 percent of Gen X men and 49 percent of boomer men.

To see the full report and additional information about the survey, visit Edmunds' Industry Center.

 

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Hypothesis Bolsters Multicultural Qualitative Capabilities with Jennifer Rivas

Jennifer Rivas Joins Hypothesis, Los Angeles

Hypothesis Los Angeles is excited to welcome Jennifer Rivas to the team as Engagement Manager. An experienced and well respected qualitative researcher, Jennifer enjoys connecting with consumers and unraveling the consumer perspective, emotional and cultural elements that impact values, behaviors, brand and product consumption. She has a passion for multicultural research and has a close familiarity and deep understanding of the demographic. Jennifer is bilingual and moderates in both English and Spanish and across Hispanic acculturation levels.  

 According to Jeff Seltzer, Managing Partner: “We are so excited to have someone of Jennifer’s experience and reputation join Hypothesis. Jennifer is consultative, leads by example, and has a wonderful and easy-going style. She’s a perfect fit for our culture at Hypothesis, and another example of the top tier talent we continue to attract.”

 Before Joining Hypothesis, Jennifer was at Added Value and Hall & Partners. Jennifer is a proud Los Angeles native and DTLA resident (she even walks to work!). She loves travel, is a foodie and a Cross-Fit fanatic. Welcome, Jennifer! 

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Hypothesis to Lead Panel Discussion at TMRE

Hypothesis to Lead Panel Discussion at The Market Research Event: Adopting a Consumer-Centric Approach

September 29, 2016

Los Angeles, CA - Hypothesis is excited to announce it will present and lead a panel discussion at this year's The Market Research Event *(TMRE) in October. Jeff Seltzer and Maria Vallis of Hypothesis will be leading a discussion about adopting a consumer-centric research approach, and will then moderate a panel consisting of client-side research professionals from client-partners including ABC, Fullscreen, The Wonderful Company, Grainger WW, and NBC Universal. We hope to see you there!

As a sponsor of the event, we're happy to extend a special discount for you to attend. When registering, please reference the following priority code to receive a 25% discount off the standard rates: TMRE16HYPOTHESISRegister by clicking here.

Here are details about the panel discussion:

5 Key Shifts in Consumer Insights: Adopting a Consumer-Centric Approach (Presentation and Panel Discussion)?
Presented: Tuesday October 18th at 3PM*

Jeff Seltzer, Managing Partner,  Hypothesis
Maria Vallis, Chief Relationship Officer, Hypothesis
Jason Lau, Director, Measurements & Insights, Fullscreen
Stella Wilson, Research Manager, Digital & Strategy, ABC Television
Anna Rios, Senior Director, Consumer Insights, NBCUniversal
Kaitlin Everly, Associate Manager, Market Research, The Wonderful Company
Jennifer Placek, Senior Director, W.W. Grainger, Inc.

Today, research needs to more empathetic and holistic as we strive to understand the complexity of consumers’ lives. Innovative companies and CI teams strive for consumer-centric insights that are foundational and forward-looking. As researchers, we need to be smarter, more flexible, and open-minded in terms of the questions we ask, the role research plays, and of course, the methodologies we employ. Hypothesis will briefly discuss these key shifts with examples from a wide-variety of categories. Then, Hypothesis will moderate a panel discussion with Consumer Insight professionals from several top brands. The goal with be to share experiences, and discuss the challenges of implementing research in organizations for maximum impact. Join us for lively discussion followed by Q&A.

 

* Attendees should verify the time on the day of the event via the TMRE schedule as the schedule may shift.

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Maia Wapnick Promoted to Engagement Manager and Team Leader

Hypothesis is pleased to announce that Maia Wapnick has been promoted to Engagement Manager and Team Leader. Since joining Hypothesis in 2013, Maia has demonstrated an uncommon combination of creativity, passion, intelligence, curiosity, and teamwork. In addition to being a trusted consultant to several of our largest clients, she also demonstrates a strong sense of leadership, and understands (in fact, embraces) that part of her responsibility is to help others shine.

Maia will be the leader of a newly formed group that will oversee a wide variety of qualitative and quantitative projects, but will specialize in strategic communications development and testing, brand strategy, and foundational explorative research. In addition, Maia will play an increased role when it comes to Hypothesis best practices, overall workflow, and business development. Maia will report directly to Group Director, Dawn Amodeo.

 Congratulations Maia!

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Hypothesis Seattle Hires Eric Bochtler as Senior Consultant

Eric Bochtler Joins Hypothesis Seattle

Hypothesis is excited to welcome Eric Bochtler to the team as a Senior Consultant in the Hypothesis Seattle office. A seasoned market researcher, Eric brings strong custom research fundamentals to Hypothesis across a variety of industries including financial services, healthcare, durables and–one of Seattle’s specialties–technology and electronics. For over six years he’s been a sought-after consultative partner for clients, managing multi-million dollar accounts and specializing in new innovation forecasting.

“We’re so thrilled to have Eric on board. His business background, ability to lead projects and accounts, and leadership and consulting skills embody the high-level talent we’re bringing to our growing Seattle office,” said Engagement Manager Shaina Green.

Originally from Iowa, Eric holds his BA in International Business and Spanish from Bradley University and an MBA from The University of Iowa. Prior to joining Hypothesis, Eric was a Senior Account Manager at Ipsos. Eric enjoys traveling, hiking, discovering new restaurants, and doing whatever his 18 month-old daughter tells him to do. 

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Hypothesis Annual Summer Party!

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Hypothesis Annual Summer Party!

What a great time! Hypothesis took over Perry's in Santa Monica for our annual summer party! Co-workers, spouses, significant others, and a record number of kids enjoyed music, dancing, BBQ, and of course, a great bar set up...

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Dawn Amodeo Promoted to Group Director

Hypothesis is pleased to announce that Dawn Amodeo has been promoted to Group Director at Hypothesis. Since joining Hypothesis in 2012, Dawn has been an integral part of the growth of the company, establishing best practices in work flow, contributing to team members’ development, and building strong client relationships including Hershey, Mattel, Dreamworks, and Netflix.

In her new role, Dawn will leverage these skills as she manages several smaller teams, further expanding our ability to take on large, simultaneous projects, while maintaining Hypothesis quality. As part of the senior team, she will continue to support and encourage our strong employee retention and professional development, as well as play an important strategic role in the to the overall growth of Hypothesis.

 Congratulations Dawn!

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Brianne Beach Joins Hypothesis as Engagement Manager

Brianne Beach Joins Hypothesis

Hypothesis is excited to announce that Brianne Beach has joined Hypothesis as an Engagement Manager. Like all senior-level staff at Hypothesis, she is well-versed in both quantitative and qualitative methodologies and has an exceptional ability to link consumer insights to her client’s overall business goals. Brianne will leverage a range of industry experience including CPG, Retail, Fashion, Fitness, and Technology while working with a wide variety of Hypothesis clients, including HP, Uber, Sony, Starbucks, and AT&T (DirecTV).

Chief Relationships Officer Maria Vallis stated "we're extremely excited to have Brianne on our team. Her leadership, and background in business and psychology will be a tremendous asset to our team and clients. Brianne is further evidence that Hypothesis continues to attract the best of the best."

Prior to Hypothesis, Brianne was a Research Director at LRW, and graduated with Honors from USC, with a degree in Psychology and a minor in Business. Outside of the office, Brianne does lots of yoga, loves to ski in the winter, and spends weekends in beautiful Santa Barbara, CA where she’s originally from.

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Hypothesis Wins Design Industry Award

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Hypothesis Wins Design Industry Award

Hypothesis Named Merit Winner  in "HOW" Promotion Design Awards

Project selected as one of 101 winning designs from top agencies.

Los Angeles, CA—Infobites, a project developed by the Hypothesis in-house design team, GridSpace, was chosen as a Merit winner in the most recent HOW Promotion & Marketing Design Awards. This highly selective and well-regarded competition sponsored by HOW magazine recognizes outstanding creative work produced by individuals and creative agencies from around the world.

HOW’s editorial and design team, along with Breakaway’s Chief Creative Officer Scott Maney, Designlore’s Laurie Churchman, and The Davis Group’s Principal Douglas Davis, evaluated nearly 1,000 entries and selected winning projects that demonstrated an ideal mix of concept, strategy and execution. Entries were judged by type of work (e.g., Designer Promotions, Client Promotions, Personal Promotions) and also by how effectively the design achieved the stated business goals.

Creative Director Edahn Small said “I’m extremely proud to of the work we’ve done with our infobites on Instagram. Design is integral to everything we do at Hypothesis and the infobites are a way for us to flex our design muscle and experiment with infomation design. We carry the most successful experiments back into our research reports." Infobites are highly-designed, bite-sized data visualization that the GridSpace team invented last year and has promoted through social media. The posts feature custom visualizations and illustrations ranging from serious and political to whimsical and absurd. “The infobites really reflect who we are as a company: we want you to look at the information that matters, but we still want to do it in a unique way, with style and personality.” 

Project title: Infobites

Organization: Hypothesis

Website: www.hypothesisgroup.com

Creative team: Edahn Small (Creative Director), Jenny Pfost (Art Director), Maggie Boyle (Designer), Madeleine Isaacs (Junior Designer)

All Merit winners will be featured in the Fall 2016 issue of HOW magazine and will be spotlighted on HOWdesign.com. And as Promotion Design Award winners, the creative team at Hypothesis receives a gift certificate toward registration for HOW Design Live 2017. 

Visit www.instagram.com/hypothesisgroup to see more of the design team's infobites or follow @hypothesisgroup.

 

About HOW

Founded in 1985, the HOW brand began its life as a print magazine. Today, the brand still includes an award-winning design magazine, but has grown to encompass a host of products and events including several design competitions, HOW U’s online design courses, design books and more.

 

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Hypothesis to Co-Present WITH ABC at Media Insights & Engagement Conference

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Hypothesis to Co-Present WITH ABC at Media Insights & Engagement Conference

Hypothesis to Co-Present WITH ABC at Media Insights & Engagement Conference

Hypothesis is excited to announce its copresentation with longtime client ABC at the Media Insights & Engagement Conference this February. The conference unites the leading media researchers to share unbiased insights on what's really going on in TV consumption and what's next for the industry - new standards for measurement, content development, new media disruptors and partnerships for success. held in Florida, the conference is referred to by the industry as "the golden globes of the media industry."

Hypothesis and ABC will be presenting on Wednesday, February 3rd, during the Audience Insights: Getting Beyond the Numbers track. Details about the presentation are below.

Reaching a Fragmented Audience: A Needs-Based Approach
Jeff Seltzer, Managing Partner, Hypothesis
Megan Barbie, Executive Director of Research, ABC

ABC has traditionally targeted viewers based on demographics like age and gender. However, as the television landscape continues to evolve with more choices than ever, it became necessary to understand viewer preferences and needs on a more sophisticated level. ABC is not a “niche” network, so a traditional segmentation approach would not be adequate. Instead, we used segmentation to provide a holistic, needs-based view of the total content viewing audience including “cord cutters”. Our approach included a large-scale quantitative survey along with innovative video journaling. We considered not only content preferences, but viewing occasions, platform preferences, and lifestyle. Insights are used internally on multiple levels including programming/content scheduling, marketing, content development, pilot testing, ad sales, and multi-platform/TV Everywhere strategy.

As a sponsor of the event, we're happy to extend a special discount for you to attend. When registering, please reference the following priority code to receive a 25% discount off the standard rates: MEDIA16HYPOTHESISRegister by clicking here.

We hope to see you in Fort Lauderdale!

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Isha Awasthi to Join Hypothesis, Seattle

Isha Awasthi Joins Hypothesis, Seattle

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Hypothesis is pleased to announce that Isha Awasthi has joined the Hypothesis Seattle office as Senior Analyst! Isha has a strong background, with specific experience in large-scale global brand tracking, advertising efficacy and entertainment research. She holds a degree in Business Administration with an emphasis in Advertising and Promotion Strategy from USC.

 Shaina Green, Engagement Manager (Seattle), said: “We’re thrilled to have Isha on the team and helping to expand our Seattle office – she brings a fresh perspective and has already hit the ground running. We are fortunate to attract this level of talent.”

 Originally from Washington State, Isha has recently “re-transplanted” after several years in Southern California. Outside of market research, Isha loves to sing, dance, and travel. Isha was previously at Lieberman Research Worldwide.

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Abilia Barraza Joins Hypothesis as Director of Human Resources and Operations

Abilia Barraza Joins Hypothesis as Director of Human Resources and Operations

Hypothesis is excited to announce that Abilia Barraza has joined Hypothesis as a Director of Human Resources and Operations. Prior to joining Hypothesis, Abilia was the Human Resources and Operations Manager at NUVOtv where she oversaw HR policy, professional development, and employee screening/hiring/orientation. Abilia also has a valuable background in Marketing and Ad Sales. At Hypothesis, Abilia will be involved in all aspects of  human resources and operations, with a particular emphasis on employee engagement, benefits, and professional development. She will also be taking a lead in helping staff our new Seattle office. 

Jeff Seltzer, Managing Partner said, “Hypothesis continues to attract the absolute best talent, and Abilia is no exception. Her passion, excitement, and get-it-done attitude are a perfect fit for Hypothesis.” As Abilia herself explains, “I see my role as one that makes the daily lives of the staff here better. I love helping people to love their jobs, and to be the best they can be.”

Originally from the great state of Washington, Abilia loves photography, traveling, the outdoors and music. She’s also heavily involved in several charities and professional organizations including EHRN, SHRM, The Tracey McCormack Scholarship at UCLA Extension Fundraising committee. Welcome aboard, Abilia! 

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