Hypothesis, Saatchi & Saatchi LA, and Toyota Win Gold Ogilvy at 2015 ARF Awards
Hypothesis, Saatchi & Saatchi, and Toyota Win Gold Award in Automotive Category for "Jan at the Front Desk" Ad Campaign
March 20, 2015
Los Angeles, CA – Last night at the 2015 ARF Re:Think conference in NYC the Ogilvy Award winners were announced. The awards, for Excellence in Advertising research, are named for advertising legend David Ogilvy and honor the creative use of research in the advertising development process by research firms, advertising agencies and advertisers.
Hypothesis and our partners, Toyota and Saatchi & Saatchi LA were proud to be announced winners of a Gold Ogilvy. The judges specifically called out the fact that research was used at each step of the process in innovative ways to create a campaign which takes a fresh approach to automotive sales event advertising.
We are thrilled our partnership with Saatchi & Saatchi LA and Toyota has not only resulted in this industry recognition, but importantly it has guided the creation of a successful campaign that has had real business impact for Toyota.
To read the "Jan at the Front Desk" case study, visit http://thearf-org-aux-assets.s3.amazonaws.com/ogilvy/2015/studies/jan-at-front.pdf
To see the full list of 2015 winners visit https://www.etouches.com/ehome/ogilvysubmission/winners/