HYPOTHESIS ADDS DESIGN-THINKING, IDEATION CAPABILITIES WITH NEW CHIEF QUALITATIVE OFFICER, JENNIFER AXEN

JENNIFER AXEN JOINS HYPOTHESIS, LOS ANGELES

Hypothesis is excited to welcome Jennifer Axen as their Chief Qualitative Officer. Jennifer is a seasoned leader in the field of Qualitative research, specializing in design-thinking, ethnographic research, ideation workshops and insights documentaries. Jennifer is passionate about consumer anthropology and creative research design and has developed multiple research methods and techniques during her tenure in the field. She has authored two published books (linked here and here) based on ethnographic research with female subject experts and is currently working on a new book. Jennifer has also developed a qualitative research curriculum, which will be implemented at Hypothesis.  

Prior to joining Hypothesis, Jennifer was Senior Vice President at 2CV, where she directed projects for a range of clients and sectors including retail, digital, health & beauty, and CPG. Jennifer was also President of Axen Research, a boutique market research firm that specialized in custom, qualitative research with an emphasis on creative deliverables.

According to Jeff Seltzer, Managing Partner at Hypothesis: “We are excited to bring Jennifer on board at Hypothesis. Her creative and entrepreneurial spirit are a perfect match. We look forward to offering her point of view and thought leadership to our incredible clients, as well as our teams in both Los Angeles and Seattle.”

Though grateful for her Midwestern upbringing, Jennifer loves the California’s beautiful climate and vibrant culture. She is a proud resident of the Eastside of Los Angeles. When she’s not busy directing and overseeing research projects, Jennifer is a writer, DIYer and art enthusiast.

Welcome, Jennifer! 

Have an idea you want to brainstorm? Contact Jennifer directly at jaxen@hypothesisgroup.com

 

 

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