The first thing we research is you. Your needs, your objectives. Then we choose the right methodological and analytic approaches.
Our quantitative research services encompass online data collection, as well as CATI, mall-intercept, central location recruit, and in-person interviewing both domestically and internationally in over 150 countries.
Our Marketing Science Group employs a variety of advanced analytics, including segmentation, regression models, demand forecasting, market sizing, and price elasticity. Hypothesis is also a recognized leader in the area of discrete choice modeling and new product sales forecasting.
Our qualitative research techniques include focus groups, one-on-one interviews, mini-groups, and ethnographies, plus unconventional, highly personal approaches such as diaries, behavior logs, photographs, and drawings.
Hypothesis offers a wide range of research services including
- Product development
- Price optimization
- Customer satisfaction / retention
- Store shelf optimization
- Consumer segmentation
- Brand health / tracking
- DTC promotion ROI modeling
- Sales forecast / demand share modeling
- Communications testing
- Product portfolio optimization
- Programming / Pilot testing