Before founding Hypothesis in 2000, Maria served as Senior Vice President of Entertainment at Lieberman Research Worldwide in Los Angeles. Maria holds an undergraduate degree in Marketing from the Stern School of Business at New York University and a Masters of Business Administration from the University of Southern California.
JEFF SELTZER, M.A., MANAGING PARTNER
Jeff has over 20 years experience in market research with particular expertise in new product development, brand strategy, pricing/forecasting, and customer satisfaction. Before joining Hypothesis, Jeff held senior positions at firms including LRW and Harris. He was also an adjunct instructor at George Washington University and San Diego State University. As Managing Partner, Jeff oversees the day-to-day activities of Hypothesis.
CHRISTINA SIDEN, MANAGING DIRECTOR
Since 2001, Christina has applied her research expertise to a wide variety of consumer product, retail, and entertainment projects. As Managing Director, she oversees all the research activity at Hypothesis with an emphasis on quality, efficiency, and innovation.
Mauricio directs our Advanced Marketing Sciences group at Hypothesis (The BrainTrust) with nearly 20 years of expertise in the areas of multivariate data analysis, promotions response modeling, sales/revenue forecasting models, and innovative discrete choice designs. Before joining Hypothesis, Mauricio was the Chief Methodologist at IMS Health Global Consulting. Fluent in three languages, Mauricio received his Ph.D. with an emphasis in Research Methods and Marketing from The Ohio State University.
DAWN AMODEO, GROUP DIRECTOR
For more than a decade, Dawn has applied her skills and curiosity to the design, management, and analysis of research for a range of clients. She has extensive experience with both qualitative and quantitative methodologies – including discrete choice modeling, segmentation, in-home ethnographies, shop-alongs, and focus groups. She is particularly adept at managing large complex studies, especially global studies.
MAE LAGRIMAS ATWOOD, ENGAGEMENT MANAGER
A graduate of Harvard University, Mae's focus has been in the areas of entertainment, technology, and new media. Her repertoire includes qualitative, forecasting and large-scale multi-territory studies for the home video category. She also has a strong background in the consumer packaged goods and financial services industries.
Edahn Small brings his passion for communication and design to Hypothesis. Edahn specializes in crafting compelling narratives and visuals for a variety of audiences. His work has been featured on Slideshare, Note & Point, and Prezi earning him multiple awards. He holds a BA in Psychology from UCLA, an MS in Counseling, and a JD from UC Davis.
MARIA VALLIS, CHIEF RELATIONSHIP OFFICER
Maria brings almost 20 years of experience to Hypothesis. She started her career in Australia as a qualitative and quantitative researcher, and most recently Maria was SVP in Millward Brown's Los Angeles office leading the client service team and managing a variety of research programs including Brand Equity research, global tracking studies, communications development research, and custom quantitative research. Maria has a BA (Hons) in Psychology from Monash University and Masters of Applied Psychology from the University of Melbourne.
GREG RICE, CHIEF RESEARCH OFFICER
Greg has 25 years of marketing research experience, with an emphasis in quantitative techniques such as brand tracking, creative testing, shopper insights, and segmentation. He has led quantitative divisions at Hall & Partners and Kelton, working across many industries such as technology, retail, CPG, apparel, media and gaming. And he had a brief stint as a comedy writer for NBC/Warner Bros and JWT Detroit. Greg has both an MSA (Advertising) and a BA (American Culture) from Northwestern University.
JILLIAN DOMIN, QUALITATIVE DIRECTOR
Jillian has particular expertise in global tracking studies, consumer segmentation, brand positioning, product testing, and ad copy testing. Prior to joining Hypothesis Jillian worked as an Account Manager with Millward Brown and was also part of the KB Home Corporate Research group.
JAMIE GERSON, ENGAGEMENT MANAGER
A seasoned qualitative researcher, Jamie has moderated hundreds of focus groups, IDIs, usability sessions, and ethnographies since 2004 using a variety of techniques. In her current role at Hypothesis, Jamie establishes qualitative “best practices” and leads the Hypothesis qualitative mentoring program. Not only is Jamie a highly sought-after moderator, but she is a top-notch researcher in general with a strong ability to “lift” strategic findings and communicate those findings to a wide variety of audiences.
SHAINA GREEN, M.C.M., ENGAGEMENT MANAGER
Shaina has extensive experience in both quantitative and qualitative projects across a variety of market sectors. She brings strong tracking fundamentals, retail knowledge, and analytic expertise to the Hypothesis roster. In addition to running projects, Shaina is proud to manage the new Hypothesis Seattle office – returning to her hometown after several years in Los Angeles. She received her Bachelor’s degree from Vassar College and holds a Masters in Communication Management from the University of Southern California.
ABILIA BARRAZA, DIRECTOR OF HUMAN RESOURCES AND OPERATIONS
Prior to joining Hypothesis, Abilia was the Human Resources and Operations Manager at NUVOtv where she oversaw HR policy, professional development, and employee screening, hiring, and orientation. Abilia has a background in Marketing and Ad Sales. Originally from Washington, Abilia loves photography, traveling, the outdoors and music. She’s also heavily involved in several charities and professional organizations including EHRN, SHRM, The Tracey McCormack Scholarship at UCLA Extension Fundraising committee.
JENNY COLLINS, PH.D., SENIOR CONSULTANT
Jenny’s experience includes quantitative and qualitative research in a variety of industries such as auto, advertising, and entertainment. She has authored papers and taught both undergraduate and graduate courses on these topics. Jenny received her PhD in Cognitive Science from UC San Diego, and her BA in Mathematics and Cognitive Science from UC Berkeley.
JENNY PFOST, SENIOR ART DIRECTOR, ACTIVATION SPECIALIST
Jenny is an award-winning designer and art director who is passionate about typography, illustration, and brand strategy. After receiving her BA in Fine Art at Furman University, she completed her graduate studies in Graphic Design and Art Direction at the Portfolio Center in Atlanta, GA. She has over seven years of freelance branding experience as well as designing for several lifestyle brands such as Abercrombie & Fitch, Ron Herman, and Tailgate Clothing Company.
BRIANNE BEACH, ENGAGEMENT MANAGER
Brianne brings years of extensive research experience to Hypothesis. Well-versed in both quantitative and qualitative methodologies, Brianne’s industry experience ranges from CPG and Retail to Fashion, Fitness, and Tech. In addition to strong project management skills, Brianne maintains an intense focus on understanding the detailed themes in the data, and has an exceptional ability to link these findings to the greater story. Prior to Hypothesis, Brianne was a Research Director at LRW, and graduated with Honors from USC, with a degree in Psychology and a minor in Business.
MAIA WAPNICK, ENGAGEMENT MANAGER
Maia is a passionate storyteller and strategic researcher. She is well-versed in both qualitative and quantitative techniques and has specific expertise in brand positioning, messaging and product development. She has worked with top brands in entertainment, CPG, luxury and retail. Prior to joining Hypothesis, Maia was at Kelton. She received her BA from UC Berkeley where she studied cognitive linguistics and urban planning.
MICHAEL THOTTAM, SENIOR CONSULTANT
Michael joins Hypothesis as a member of our Advanced Marketing Science Group. He majored in Mathematics at Vassar College with applied mathematics and statistics as specialties. Michael further applied and enriched his statistical knowledge and skills through collaborations with the college’s Office of Institutional Research and Vassar Student Association.
LEAH LOWE, SENIOR PROJECT MANAGER
Leah has an extensive background in market research. Since 2000, she has had various roles including but not limited to Project Manager and Operations Director for a Qualitative Research facility. Leah’s expertise includes consumer segmentation, medical, B2B, product testing, and entertainment research.
KRISTEN BOESEL, ASSOCIATE CONSULTANT
Kristen Boesel has several years of qualitative and quantitative market research experience. She has experience with a variety of research methodologies on projects for clients in the insurance, pharmaceutical, telecommunication, agricultural equipment and beverage industries. Kristen holds a BA in Communication from the University of Southern California and an MSc in Media and Communication from the London School of Economics.
ADRIANA MORALES, ACCOUNTING MANAGER
Adriana is an experienced accounting professional who has 10+ years working in a broad spectrum of industries. In addition to her accounting experience, Adriana also has a tax and financial background. Adriana manages the Company’s accounts payable, account reconciliations, and banking needs. She brings a level of calm, insightful thinking and attention to detail, as well as, real life work experience to Hypothesis.
JOSHUA ERDMAN, ASSOCIATE CONSULTANT
Josh is particularly adept at quantitative research including international trackers, discrete choice modeling, and segmentation. From entertainment and ecommerce to mud runs and music festivals, Josh has applied his love for learning to numerous industries. He helps spearhead the Hypothesis Internship Program and holds a BA in Economics from Occidental College.
GRACE HONG, SENIOR ANALYST
Grace has a wide range of experience, including new brand positioning, market feasibility for pre-launch products, consumer satisfaction tracking studies, message optimization, and sales event tracking studies. Grace received her BA in Economics and Applied Statistics from University of Michigan. Prior to joining Hypothesis, she was a Senior Analyst at Ogilvy CommonHealth in Seoul, Korea where she conducted and managed strategic market research (both primary and secondary) for multinational pharmaceutical companies.
SAMANTHA CAREY, VIDEO EDITOR
Samantha Carey joins Hypothesis as the foundation to our in-house video team. She is passionate about every aspect of video production. Her previous experience as a freelance videographer and photographer has prepared her to adapt to the unique needs of each client and each project. She is excited to merge her passions for both storytelling and human behavior with market research. Samantha grew up in New Jersey and graduated with a BFA in Photography with minors in psychology and creative writing from The Art Institute of Boston at Lesley University.
MAGGIE NELSON, ASSOCIATE CONSULTANT
Maggie has worked on both qualitative and quantitative research with a variety of clients in apparel, sports, food, and agriculture. She has a passion for brands and experience in ad and brand tracking, product optimization, and brand loyalty. Maggie received her B.A. in Economics with an emphasis in Public Health from Occidental College, where she performed independent research on teenage motherhood in rural KwaXimba, South Africa.
JENNIFER RIVAS, ENGAGEMENT MANAGER
Jennifer is an experienced qualitative researcher. She enjoys connecting with consumers and unraveling the consumer perspective, emotional and cultural elements that impact values, behaviors, brand and product consumption. She has a passion for multicultural research and has a close familiarity and deep understanding of the demographic. Jennifer is bilingual and moderates in both English and Spanish and across Hispanic acculturation levels.
BONNIE TAM, ASSOCIATE CONSULTANT
Bonnie comes to Hypothesis with experience ranging from market research to digital advertising in a variety of industries including telecommunications, toys and games, and pharmaceutical. She has expertise in copy-testing, pilot testing, tracking, and social media analytics. She holds a B.S. in Business Administration with a concentration in Marketing and a minor in Advertising from Boston University.
ISHA AWASTHI, SENIOR ANALYST
Isha is part of the Hypothesis Seattle team and has a wide range of market research experience, including brand tracking and brand loyalty, with a variety of clients in the CPG and retail sectors. She brings specific expertise in large-scale global brand tracking to the Hypothesis team. Prior to Hypothesis, Isha worked with Lieberman Research Worldwide. She has a Bachelor of Science in Business Administration, with a concentration in Advertising and Promotion Strategy, from the University of Southern California.
ERIC MATHIS, ENGAGEMENT MANAGER
Eric joins Hypothesis with experience in quantitative and qualitative fields, by way of db5 and Hall & Partners. He believes research is most impactful when blending science and art to tell compelling stories that are both actionable and insights driven. He has worked on studies ranging from brand and ad tracking, copy-testing, segmentation, and more. His previous clients span industries including telcom, apparel, technology, automotive, financial and tourism. A native New Yorker – he is a pizza snob, a rabid soccer fan, and owns over 100 pairs of sneakers.
ANDRES ROJAS, QUALITATIVE COORDINATOR
With over 15 years of experience in the market research field, Andres has a wide range of expertise, including industries like consumer products, entertainment, and automotive. Additionally, he has extensive experience with large-scale, multi-method, and multi-city projects. Andres has a Bachelor of Science in Business Administration with a focus in Marketing from California State University, Northridge.
NINA KJARVAL, ENGAGEMENT MANAGER
Nina joins Hypothesis with over 9 years of research experience by the way of Hall & Partners, db5, and Fandango. An expert in quantitative research, she’s worked across multiple industries and project types including brand and ad tracking, copy-testing, segmentations, attitudes & usage studies, and more.
ROTTEM SAGI, PHD, ASSOCIATE CONSULTANT
Rottem comes to Hypothesis from Ersoylu Consulting, where she worked with many different clients developing strategic research evaluations and conducting advanced statistical analysis for research reports, toplines, and grant applications. She is bilingual, and currently holds a Ph.D. in Sociology from UC Irvine. While at UC Irvine, she taught undergraduate statistical methods courses in SPSS, R, as well as advanced Excel skills. As a Ph.D. student, she used quantitative and qualitative methods to conducted research on political organizations and social movements.
AUSTIN WOOLF, ANALYST
Austin first came to Hypothesis as an intern in 2014. His work spans a range of quantitative and qualitative research in the automotive, toy, and retail industries. He particularly enjoys work on the intersection of digital and physical play, amidst the ever-changing children’s entertainment landscape. He graduated from the University of Southern California with a B.S. in Economics/Mathematics and minors in Business Finance and Accounting. Besides market research, Austin is passionate about motorsports and his record player.
ERIC BOCHTLER, SENIOR CONSULTANT
Eric is part of the Hypothesis Seattle team and has strong custom research fundamentals in a variety of industries including financial services, healthcare, durables and–one of Seattle’s specialties–technology and electronics. Prior to joining Hypothesis, Eric was a Senior Account Manager at Ipsos, specializing in new innovation and forecasting. Eric holds his BA in International Business and Spanish from Bradley University and an MBA from The University of Iowa.
KAITLYN HUTT, SENIOR CONSULTANT
Kaitlyn Hutt comes to Hypothesis with her strong strategy and insights background. Prior to Hypothesis, she was a Strategist at Egg Strategy, specialized in path-to-purchase mapping, brand renovation, positioning and communication strategy, concept development, and insight planning. Kaitlyn has experience across multiple industries including tech, financial services, food/beverage and pharmaceuticals.
GABI RODRIGUEZ, HR COORDINATOR
Gabi comes to Hypothesis with experience ranging from Human Resources, Operations and Account Management in a variety of industries including non-profit management, marketing and toy design. A Human Resources Generalist with extensive experience in recruitment, benefit administration, workers’ compensation and process development, she is innovative and determined. Gabi holds a B.A. in Psychology and Social Behavior from the University of California, Irvine. Her guilty pleasures include binge-reading YA novels, junk food, and spa days.
GISSELL GARCIA, ANALYST
Gissell, a Los Angeles native, first joined Hypothesis as an intern in 2016. She has worked on both qualitative and quantitative research in the retail, toy and entertainment industries. Gissell graduated with honors from UCLA, with a degree in Psychology and a minor in Public Affairs. During her time at UCLA, she conducted independent research through UCLA’s Anderson School of Management in the fields of organizational behavior and social psychology.
EMILY KENNAN, ASSOCIATE CONSULTANT
Emily joins Hypothesis with a range of qualitative and quantitative experience across many research methods, including brand tracking, brand health, customer satisfaction, ad testing, and segmentations. Her expertise lies in both B2B and customer-facing work in the finance, entertainment, and consumer goods industries. Prior to joining the Hypothesis team, Emily worked for 4 years with Lieberman Research Worldwide, after graduating from USC with a B.A. in Communication and a minor Marketing. On weekends, you can typically find her outdoors at local farmer’s markets, checking out new hiking trails, or biking to the nearest beach.
SHARIS TATAVOS, QUALITATIVE COORDINATOR
Sharis’ passion for research has led her to various operational and project management roles in both qualitative and quantitative research. She comes to Hypothesis with over 5 years of experience in qualitative facility recruitment. Her expertise includes medical, B2B, entertainment, consumer products, online sampling and survey programming. Sharis has her Bachelor of Science in Marketing from California State University, Northridge.
JORDAN GOETTLING, EXECUTIVE ASSISTANT
Jordan comes to Hypothesis with a collective 10 years of experience as an Executive Assistant in several industries including telecommunications, private healthcare and entertainment. Jordan received her B.A. in Journalism with an emphasis in Marketing/PR from California State University: Northridge where she spent her senior year specializing in data journalism. When she is not working, reading or snuggling with her dog, she can be found at karaoke singing Disney songs and country tunes.
BRYAN WATTS, JUNIOR DESIGNER
Bryan graduated from Cal Poly Pomona with a BFA in Graphic Design and from Mt. San Antonio College with an AA in Fine Arts. He is passionate about visual communication and has freelanced for several years primarily in branding and motion graphics. He is most interested in how visual communication can solve complex problems and how society can flourish through strategic and creative designs.
MIMI BATTISTELLA, ASSOCIATE CONSULTANT
Mimi brings her passion for delivering powerful insights and strategic thinking to the Hypothesis team. Her expertise and interests span a wide range of research methodologies including global brand tracking, choice modeling, and focus groups. Prior to Hypothesis, Mimi was at Lieberman Research Worldwide where she partnered with clients across a variety of industries ranging from financial services, CPG, technology, and fashion. Mimi earned her degree in Business Administration from the University of Southern California, and while originally from the Chicago area she now enjoys California’s sunny beaches and snowy mountains.
ERIC JUHOS, SENIOR ANALYST
Eric joins Hypothesis with experience conducting a variety of custom quantitative research methodologies including A B testing, discrete choice modeling, market sizing and feature prioritization. A Seattle native, Eric’s work often revolves around the tech sector, as he enjoys the challenging branding questions that come from this innovative landscape. When not working on research, Eric enjoys life on the open road, whether walking, biking or driving.
REX ISENBERG, SENIOR ANALYST
Rex began his career in qualitative research at Flamingo International and Hall & Partners before joining the Hypothesis team. Trained as a classical composer and musicologist, he channels his deep understanding of the relationship between people and culture towards helping brands forge meaningful connections with their consumers and drive cultural conversation. An experienced moderator, his work has spanned diverse categories including entertainment, CPG, and hospitality. Rex holds a B.A. in Music from Yale University, and a Masters and Doctorate from Manhattan School of Music. Yes, he does take requests.
ANGIEE MABILANGAN, DESIGNER
Angiee Mabilangan is a designer passionate about making illustrations and playing with type. Her design approach is fueled by conceptual thinking and making a positive difference. Prior to joining Hypothesis, she worked at Buchanan, a San Diego-based agency, strategizing, designing, and executing branding and design projects for multidisciplinary clients. Although a Los Angeles native, she earned her Bachelor of Arts degree in Graphic Design with a minor in Anthropology at San Diego State University.
AMBER WILLIAMS, ANALYST
Amber comes to Hypothesis with a background in market research, data analysis, and presentation development. Before joining the team, she worked on the National Football League’s Strategy & Analytics team and received her B.S. in Business Administration from the University of Southern California, where she concentrated her studies on data analysis and decision making.
SELIN KARGI, MCM, ANALYST
Selin first joined Hypothesis as an intern in 2016, where she gained experience in both qualitative and quantitative research. As an Analyst, Selin works across varies industries with a focus in the tech and finance sectors. Selin moved to Los Angeles from her hometown of Istanbul to pursue her Masters in Communication Management from the University of Southern California. She holds a B.A. in Business Management, with a minor in Art Theory.
SAM RABINOVITZ, ASSOCIATE CONSULTANT
Sam joins Hypothesis with experience at both boutique suppliers and client-side in the Fortune 200, most recently at Aramark where he led primary food & beverage research across four global business units. A RIVA-trained moderator and automation-savvy analyst, he brings a unique blend of capabilities to his projects. Sam holds degrees in Economics and Drama from the University of Virginia and is a lover of Shakespeare, mini golf and sleight of hand.