We make the best brands better.

Challenge us. Give us your toughest questions. Your biggest concerns. The goal of the Insights & Innovations Team is to deliver data-driven intelligence that helps propel our clients’ brands and ideas to the next level. That might be less of challenge if we worked for "emerging" brands. But, in fact, our clients are the best of the best. So, helping them push to even higher levels takes a team of the brightest, most creative, most thoughtful researchers in the business. Going from "good to great" isn't easy, but if you are up to the challenge, we are, too. 

 

Meet the Insights & Innovation team.



Dawn Amodeo has applied her skills and curiosity to the design, management, and analysis of research for a range of clients. She has extensive experience with discrete choice modeling, segmentation, in-home ethnographies, shop-alongs, and focus groups.

Dawn Amodeo has applied her skills and curiosity to the design, management, and analysis of research for a range of clients. She has extensive experience with discrete choice modeling, segmentation, in-home ethnographies, shop-alongs, and focus groups.

3 QUESTIONS WITH DAWN AMODEO

Q. What’s the mission of the Insights and Innovations Group?

Clients come to us with varied questions, but ultimately they all boil down to the same general idea: How do we achieve greatness? Our team’s mission is to provide an easy-to-interpret and clearly actionable map of how to get to the next level. Our mission is also to have fun – we have the privilege of working with awesome clients on challenging and interesting studies.

Q. What makes your team special?

The Insights & Innovations team has the benefit of diverse backgrounds and experiences. We have degrees in varied fields – neuroscience, anthropology, economics, public policy, psychology, and marketing (to name a few). We really care about each other and the research we do – when we put our minds together we come up with more interesting and impactful solutions than any one of us would on our own. We’re also home to the best karaoke singer in all of market research. 

Q. What makes Hypothesis different?

Our work is truly the intersection of a lot of different ways of thinking: statisticians, artists, writers, researchers, psychologists, and marketers all sit at the same table and contribute to the research. We all bring our unique approach and our individual strengths.  And, we aren’t afraid to ditch the things that don’t serve us or our clients (ugh, boring ‘data dump’ reports) and embrace innovations that help push the boundaries.  We love what we do.