We love qual. We love quant. We love design.
Challenge us. Give us your toughest questions. Your biggest concerns. Your most important issues. Then let us challenge you – or at least your expectations.
Last year, we conducted thousands of focus groups, IDIs, shop-alongs, intercept interviews, and ethnographies. We've observed hundreds of hours of in-store interactions and analyzed hundreds of hours of home video journaling footage. Our in-house qualitative moderators are part of the research team from the start.
We have a full toolbox of quantitative methods with particular strength in discrete choice, product viability, pricing, brand tracking, and segmentation. No quantitative project is without the close collaboration of the BrainTrust, who are part of the research team from the start.
Our data visualization team, the GridSpace Collective, brings information to life, helping you digest research findings and develop insights with greater accuracy and clarity. No more boring PowerPoint slides. Not only does the GridSpace Collective design great deliverables, they design great websites... like this one.