The Braintrust provides you with access to a team of incredibly intelligent people, who use the latest in advanced analytics and sophisticated methodologies, to help you solve your biggest business challenges and dominate your industry. 

Thought partnerships. The Braintrust is a client-facing team -- we work with you to understand the marketing problem and the categories, and to deliver business insights that lead to actionable results. 

State-of-the-art Analytics. We employ advanced methodologies in many areas, including discrete choice, segmentation, SEM, and positioning work.  Tell us your problems and we’ll figure out the best way to solve them.

Brain Power + Analytics. We’re more than just brains.  We’re also fairly nice people with a client-focused orientation and work collaboratively with you to find the best solutions.

Custom Solutions. We don’t try to fit your problems into one of our canned solutions.  We custom design the best methods to tackle your unique problems.

User-friendly Results + Insights. We convey the results of sophisticated analytics in a way that’s simple to understand and act upon.


  • Product development
  • Price optimization
  • Customer satisfaction / retention
  • Store shelf optimization
  • Consumer segmentation
  • Brand health / tracking
  • Attitude and usage studies
  • DTC promotion ROI modeling
  • Sales forecast / demand share modeling
  • Communications testing
  • Product portfolio optimization
  • Programming / Pilot testing