Hypothesis Bolsters Multicultural Qualitative Capabilities with Jennifer Rivas
Jennifer Rivas Joins Hypothesis, Los Angeles
Hypothesis Los Angeles is excited to welcome Jennifer Rivas to the team as Engagement Manager. An experienced and well respected qualitative researcher, Jennifer enjoys connecting with consumers and unraveling the consumer perspective, emotional and cultural elements that impact values, behaviors, brand and product consumption. She has a passion for multicultural research and has a close familiarity and deep understanding of the demographic. Jennifer is bilingual and moderates in both English and Spanish and across Hispanic acculturation levels.
According to Jeff Seltzer, Managing Partner: “We are so excited to have someone of Jennifer’s experience and reputation join Hypothesis. Jennifer is consultative, leads by example, and has a wonderful and easy-going style. She’s a perfect fit for our culture at Hypothesis, and another example of the top tier talent we continue to attract.”
Before Joining Hypothesis, Jennifer was at Added Value and Hall & Partners. Jennifer is a proud Los Angeles native and DTLA resident (she even walks to work!). She loves travel, is a foodie and a Cross-Fit fanatic. Welcome, Jennifer!