Hypothesis Named Merit Winner in "HOW" Promotion Design Awards
Project selected as one of 101 winning designs from top agencies.
Los Angeles, CA—Infobites, a project developed by the Hypothesis in-house design team, GridSpace, was chosen as a Merit winner in the most recent HOW Promotion & Marketing Design Awards. This highly selective and well-regarded competition sponsored by HOW magazine recognizes outstanding creative work produced by individuals and creative agencies from around the world.
HOW’s editorial and design team, along with Breakaway’s Chief Creative Officer Scott Maney, Designlore’s Laurie Churchman, and The Davis Group’s Principal Douglas Davis, evaluated nearly 1,000 entries and selected winning projects that demonstrated an ideal mix of concept, strategy and execution. Entries were judged by type of work (e.g., Designer Promotions, Client Promotions, Personal Promotions) and also by how effectively the design achieved the stated business goals.
Creative Director Edahn Small said “I’m extremely proud to of the work we’ve done with our infobites on Instagram. Design is integral to everything we do at Hypothesis and the infobites are a way for us to flex our design muscle and experiment with infomation design. We carry the most successful experiments back into our research reports." Infobites are highly-designed, bite-sized data visualization that the GridSpace team invented last year and has promoted through social media. The posts feature custom visualizations and illustrations ranging from serious and political to whimsical and absurd. “The infobites really reflect who we are as a company: we want you to look at the information that matters, but we still want to do it in a unique way, with style and personality.”
Project title: Infobites
Creative team: Edahn Small (Creative Director), Jenny Pfost (Art Director), Maggie Boyle (Designer), Madeleine Isaacs (Junior Designer)
All Merit winners will be featured in the Fall 2016 issue of HOW magazine and will be spotlighted on HOWdesign.com. And as Promotion Design Award winners, the creative team at Hypothesis receives a gift certificate toward registration for HOW Design Live 2017.
Founded in 1985, the HOW brand began its life as a print magazine. Today, the brand still includes an award-winning design magazine, but has grown to encompass a host of products and events including several design competitions, HOW U’s online design courses, design books and more.