Hypothesis to Lead Panel Discussion at The Market Research Event: Adopting a Consumer-Centric Approach
September 29, 2016
Los Angeles, CA - Hypothesis is excited to announce it will present and lead a panel discussion at this year's The Market Research Event *(TMRE) in October. Jeff Seltzer and Maria Vallis of Hypothesis will be leading a discussion about adopting a consumer-centric research approach, and will then moderate a panel consisting of client-side research professionals from client-partners including ABC, Fullscreen, The Wonderful Company, Grainger WW, and NBC Universal. We hope to see you there!
As a sponsor of the event, we're happy to extend a special discount for you to attend. When registering, please reference the following priority code to receive a 25% discount off the standard rates: TMRE16HYPOTHESIS. Register by clicking here.
Here are details about the panel discussion:
5 Key Shifts in Consumer Insights: Adopting a Consumer-Centric Approach (Presentation and Panel Discussion)?
Presented: Tuesday October 18th at 3PM*
Jeff Seltzer, Managing Partner, Hypothesis
Maria Vallis, Chief Relationship Officer, Hypothesis
Jason Lau, Director, Measurements & Insights, Fullscreen
Stella Wilson, Research Manager, Digital & Strategy, ABC Television
Anna Rios, Senior Director, Consumer Insights, NBCUniversal
Kaitlin Everly, Associate Manager, Market Research, The Wonderful Company
Jennifer Placek, Senior Director, W.W. Grainger, Inc.
Today, research needs to more empathetic and holistic as we strive to understand the complexity of consumers’ lives. Innovative companies and CI teams strive for consumer-centric insights that are foundational and forward-looking. As researchers, we need to be smarter, more flexible, and open-minded in terms of the questions we ask, the role research plays, and of course, the methodologies we employ. Hypothesis will briefly discuss these key shifts with examples from a wide-variety of categories. Then, Hypothesis will moderate a panel discussion with Consumer Insight professionals from several top brands. The goal with be to share experiences, and discuss the challenges of implementing research in organizations for maximum impact. Join us for lively discussion followed by Q&A.
* Attendees should verify the time on the day of the event via the TMRE schedule as the schedule may shift.