Hypothesis is excited to announce that Greg Rice has joined the team as Chief Research Officer. In this newly created Role, Greg will establish and oversee quantitative research best practices in close conjunction with Chief Methodologist Mauricio Ferreira. Jeff Seltzer, Managing Partner of Hypothesis, said: “We are extremely fortunate to have Greg as part of the team and we're excited to see his deep research experience and knowledge contribute to the company."
Greg brings 25 years of experience in brand tracking, testing, segmentation, along with detours into TV writing, advertising agency work, and even creating a celebrity treasure hunt game. (Yes, really.) Prior to joining Hypothesis, Greg was Managing Director at Kelton, and prior to that, Managing Partner/Lead Partner Quantitative at Hall & Partners. He was also an Account Executive at Millward Brown. Greg holds an MS in Advertising/Integrated Marketing from Northwestern University.