Hypothesis and Team One to Present at The Market Research Event: Taking Empathy to the Next Level
September 28, 2017
Los Angeles, CA - Hypothesis is excited to announce it will present a case study at this year's The Market Research Event (TMRE) in October with our client partner, Team One. Maia Wapnick, Jennifer Axen and Jeff Seltzer of Hypothesis with Steven Garcia from Team One will present a case study on an experiential qualitative approach called Co-Experience. Come and find out how using this immersive approach leads you to true empathy with your consumers. We hope to see you there!
As a sponsor of the event, we're happy to extend a special discount for you to attend. When registering, please reference the following code to receive a 20% discount off the standard rates: TMRE17HYPOTHESIS. Click here to register for the event and enter the code.
Here are details about the session:
Taking Empathy to the Next Level: A Case Study in Co-Experience
Presented: Tuesday October 24th at 2.45PM (Power Partnering Track)*
Hypothesis, along with our client partner Team One, sought to understand the next generation technology needs of affluent car buyers. Going beyond traditional ethnographic research, we employed an experiential approach called “Co-Experiences.” Rather than observe or interview the consumer in their everyday world, in a “Co-Experience” we immerse ourselves in a unique and innovative setting, and experience it along with consumers in real time. Because the researcher and consumer are at the same level, experiencing the same thing at the same time, the approach is truly empathetic. But to be effective, you must follow several non-traditional guidelines and move beyond your comfort zone.
*Attendees should verify the time on the day of the event via the TMRE schedule as the schedule may shift.