Michael Thottam Promoted to Marketing Sciences Director
Hypothesis is thrilled to announce that Michael (aka Mookie) Thottam has been promoted to Marketing Sciences Director. This promotion reflects the fact that Mookie is a true analytics leader at Hypothesis. From the start, Mookie has been a trusted partner in shepherding complex analytics. He has grown his skills as a client-facing consultant, explaining the “so what” behind the data with his trademark genial authority.
Mookie has proven himself to be a creative problem solver. He has evolved our normal DCM studies and created a novel approach to price laddering research that has been adapted for continuing research with multiple clients.