Hypothesis Announces Analytical Powerhouse to Join its Ranks

Hypothesis Announces Analytical Powerhouse to Join its Ranks

Advanced Analytics Team Grows to Include Industry Leader



LOS ANGELES, Calif. May 30, 2019

Hypothesis, a leading insights, design, and strategy agency, today formally announced Casey Willard has joined as Chief Methodologist. He will be a senior leader on the advanced analytics team with a focus on project work and analytic innovation.

Jeff Seltzer, Hypothesis Managing Partner stated,We’re pleased to attract best-in-class talent to help our incredible client-partners do amazing things. Casey and the rest of the in-house marketing science team are a big part of that.”

Willard has over two decades of experience with consumer insight analytics. Most recently he served as VP of Marketing Sciences for DB5. Prior to that, he served as Analytics Partner at Hall & Partners where he was instrumental in building out advanced analytic-led studies. Casey uniquely blends a deep knowledge of analytics with a friendly, consultative style that both clients and co-workers appreciate.

“To me, there’s no greater thrill than coming up with a creative idea and an approach that our client embraces fully,” Willard commented, “I love working with bright and inquisitive people. Having worked with several colleagues at Hypothesis before, I’m aware of the level of talent that is here.”


Hypothesis is an AMA Top 50 agency that uses insights, strategy and design to help important brands do amazing things. We specialize in high-stake questions that take creative, multi-dimensional approaches, thoughtful strategy and a broad business perspective. Our approach combines inventive consumer-centric qualitative research, advanced analytics, strategic thinking and data visualization. Our Momentum strategy team turns insight into application with downstream marketing and implementation planning. And our award-winning Design team translates complex information into compelling, easy-to-understand deliverables to socialize learnings and engage teams. Founded in 2000, Hypothesis is one of the largest independent agencies and works primarily with global Fortune 500 companies and important brands of all sizes. We are headquartered in LA with offices in Seattle and a Chicago office coming soon. Learn more at www.hypothesisgroup.com


If you would like more information about this topic, please call George Moll at (213) 533-7000, or email gmoll@hypothesisgroup.com.