Posts in Hypothesis Blog
Summer Party, 2018

Once again, Hypothesis took over Perry's in Santa Monica for our annual summer luau. It was too hot for volleyball this year, but the ocean was super warm. The DJs provided great music while the henna artist and lots of ice cream kept the kids busy.

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Activating Brand Trackers

A brand tracker is like a check of your company’s vitals. It’s often the first thing a new consumer insights director either establishes, dismantles, re-invents, or pulls from an existing vendor. It’s almost always the single most expensive research initiative. It's considered critical and high-profile, yet its value is often questioned.  

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The Sleep Doctor Visits Hypothesis

As part of its quarterly guest speaker series, Hypothesis was treated to a lecture by the Sleep Doctor, Dr. Michael J. Breus, Ph.D. Dr. Breus is a Clinical Psychologist and frequent guest on the Dr. Oz Show. He is a widely recognized leader in field of sleep and has given hundreds of presentations at fortune 500 companies. 

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More Isn’t Always Better: A Practical Solution to the “Frequency Knowledge” Effect

Discrete Choice, along with other trade-off techniques, are sophisticated modelling approaches used to guide product bundling, feature optimization, pricing, market sizing, and decisions. In a Choice study, the relative importance of different features or attributes are determined on the basis of a consumer’s pattern of choices when presented with different combinations of options within a survey.

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