HYPOTHESIS IS A consumer-centric insights, design, and strategy agency.

 
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Foundational

Our research doesn’t just answer a point-in-time question, it serves as the basis for ongoing decision support.

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Empathetic

We strive to understand consumers holistically, through their eyes, and to show you what their world looks like.

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Multidisciplinary

A market research degree is not critical in market research. Our team is composed of designers, journalists, psychologists, and economists.

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Independent

We're proud to be one of the last independent-owned market research firms on the AMA Top 50 list. We aren't mired in a complex corporate web, and that gives us the freedom to do creative, exciting research.

 

WE LOVE QUAL. WE LOVE QUANT. WE LOVE DESIGN.

Challenge us. Give us your toughest questions. Your biggest concerns. Your most important issues. Then let us challenge you – or at least your expectations. 

 
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Qualitative

Last year, we conducted thousands of focus groups, IDIs, shop-alongs, intercept interviews, and ethnographies. We've observed hundreds of hours of in-store interactions and analyzed hundreds of hours of home video journaling footage. Our in-house qualitative moderators are part of the research team from the start. 

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Quantitative

We have a full toolbox of quantitative methods with particular strength in discrete choice, product viability, pricing, brand tracking, and segmentation. No quantitative project is without the close collaboration of the BrainTrust, who are part of the research team from the start. 

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Design

Our data visualization team, the GridSpace Collective, brings information to life, helping you digest research findings and develop insights with greater accuracy and clarity. No more boring PowerPoint slides. Not only does the GridSpace Collective design great deliverables, they design great websites... like this one. 

STRATEGY

The research might be finished, but the project lives on, because in the end of the day, research is a vehicle to answer to business question, to decide on a campaign, or to design a new product/service. Our newly launched Momentum takes projects to their completion and helps companies answer their "Now What?" question.

 
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Not THE CUSTOMARY CONFIGURATION.

 

Our teams aren't divided along qualitative and quantitative lines. Qual and quant researchers live on all project teams, alongside our design and advanced analytics groups. Click below to learn about each team and what makes them unique.

 

Project Teams

Our project teams generate big ideas to help tackle your most difficult-to-address objectives.

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The BrainTrust

Advanced Analytics

Our advanced analytics team, the Braintrust, uses sophisticated methodologies to help bring clarity to the toughest challenges. They are the best in the business. Period.

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GridSpace

Data Visualization

It's one thing to have a "graphics" department. But, we have a fully staffed design studio, the GridSpace. They effectively translate research into stunning visual communications

WE WERE TELLING STORIES BEFORE IT WAS COOL. 

We incorporated "storytelling" into our workflow long before it was a trendy industry buzzword. Creating storytelling deliverables is more than just making charts pretty; it's inherent in the way we approach projects from start to finish, and is reflected in everything we deliver.

VIEW OUR WORK | LEARN ABOUT OUR STORYTELLING PHILOSOPHY

 
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JUDGE US BY THE COMPANY WE KEEP.

We work with the world's most innovative, dynamic, and most admired brands. We don't consider them clients as much as partners, because we're equally invested in their success. 

 

Let's Do Some Amazing Work Together.

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PHONE

+1 213 533 7000

EMAIL

info@hypothesisgroup.com

CONNECT

/company/hypothesis-group

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DTLA HEADQUARTERS

The Fine Arts Building
811 West 7th Street, Suite 600
Los Angeles, CA 90017
USA

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SEATTLE OFFICES

Lincoln Square
10400 NE 4th Street, Suite 500
Bellevue, WA 98004
USA
 

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