Leading in a World That Can’t Stand Still: What Gen Z and Gen Alpha Can Teach Us

Written By Edahn Small

View our on-demand webinar to hear the latest on consumers of the future.

We recently hosted a webinar exploring how Gen Z and Gen Alpha are transforming what value, influence, and impact mean today. With over $12 trillion in projected purchasing power by 2030, these generations are reshaping how people consume, work, and lead.

In the session, Sarah Stone, SVP of Strategy at Hypothesis Group, discussed:

  • The mindsets, motivations, and values driving Gen Z and Gen Alpha

  • How their preferences are challenging long-held assumptions

  • Strategies for brands, employers, and leaders to stay relevant and connect meaningfully

With two decades of marketing experience at Disney, Hulu, and Westfield, Sarah brought a rich perspective on how cultural change translates into business opportunity.

Edahn Small
Previous

Five Forces Reshaping Media and Technology
Next

Elixirr makes landmark move to the Main Market, challenging industry convention