Leading in a World That Can’t Stand Still: What Gen Z and Gen Alpha Can Teach Us

Written By Edahn Small

View our on-demand webinar to hear the latest on consumers of the future.

We recently hosted a webinar exploring how Gen Z and Gen Alpha are transforming what value, influence, and impact mean today. With over $12 trillion in projected purchasing power by 2030, these generations are reshaping how people consume, work, and lead.

In the session, Sarah Stone, SVP of Strategy at Hypothesis Group, discussed:

  • The mindsets, motivations, and values driving Gen Z and Gen Alpha

  • How their preferences are challenging long-held assumptions

  • Strategies for brands, employers, and leaders to stay relevant and connect meaningfully

With two decades of marketing experience at Disney, Hulu, and Westfield, Sarah brought a rich perspective on how cultural change translates into business opportunity.

Edahn Small
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