Brand health is shaped everywhere people encounter, search, review, discuss, summarize, and reinterpret a brand. HYQ connects survey-based brand commitment with digital and cultural signals to show what is changing, why it may be changing, and where to focus next.
Brand tracking needs a wider field of view.
Brand health tracking remains essential. It gives teams consistency, comparability, and a disciplined read on equity.
But brand meaning now forms across a much wider ecosystem: search, social, forums, reviews, news, LLMs, and owned content. HYQ is built for that reality. Not to replace tracking, but to expand what it can see.
It’s not just about getting more data. It’s about connecting the right data to the right outcomes.
Introducing
A connected system for human-centered brand health measurement.
HYQ brings together two connected views of brand health: what people say through research, and how the brand shows up across the digital and cultural environments shaping perception.
Brand Commitment
Survey-based measures of the perceptions, associations, and attitudes that shape brand connection and action.
Measures include:
Awareness, familiarity, favorability, imagery, emotional connection, consideration, and preference.
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Brand Signals
Digital and cultural signals that reveal how the brand is being discovered, discussed, interpreted, valued, and reinforced across the broader ecosystem.
Signals include:
Search, social, forums, LLMs, reviews, news, and owned content.
Together, hyQ helps teams understand how the market is experiencing the brand, where perception is shifting, and which signals are shaping commitment over time.
What hyQ helps teams see
From scattered signals to a clearer view of brand health.
Visibility
Where the brand is gaining or losing attention across awareness, search, social, LLMs, and earned conversation.
Meaning
What the brand is becoming associated with across imagery, values, personality, category relevance, and cultural context.
Clarity
How consistently the brand shows up across messaging, audience alignment, AI imprint, and source visibility.
Value
How people understand quality, worth, price, credibility, and reasons to choose the brand.
Momentum
Which signals appear to be leading change across survey movement, digital behavior, competitive context, and business outcomes where available.
An intelligent dashboard built to move insights faster.
Track
Monitor brand health fundamentals, including awareness, imagery, connection, consideration, preference, and category context.
Surface
Identify emerging digital and cultural signals across search, social, forums, reviews, news, LLMs, and owned content.
Explore
Ask what changed, where it came from, what may be driving it, and what it could mean for the brand.
Share
Turn complex signal streams into clear, designed outputs that teams can use to align, decide, and act.
Curious what hyQ could look like for your brand?
Reach out and we’ll schedule a walk-through and talk-through of our 360° tracking system and how is could be shaped around your category, audiences, competitors, and decision needs.