Hypothesis is thrilled to announce that Michael (aka Mookie) Thottam has been promoted to Marketing Sciences Director. This promotion reflects the fact that Mookie is a true analytics leader at Hypothesis. From the start, Mookie has been a trusted partner in shepherding complex analytics. He has grown his skills as a client-facing consultant, explaining the “so what” behind the data with his trademark genial authority.
Mookie has proven himself to be a creative problem solver. He has evolved our normal DCM studies and created a novel approach to price laddering research that has been adapted for continuing research with multiple clients.
Congratulations Mookie!