Hypothesis Congratulates ESPN 2020 ARF Ogilvy Award Finalist
Hypothesis proud to be part of the The Last Dance team along with The Shop, Boomshot, Art Machine, Starcom, and Hart Research
ESPN to be honored at virtual ARF Awards Gala October 8; Hypothesis was previously awarded Ogilvy Gold in 2015 and in 2019 Hypothesis was honored with Gold, Silver and Grand Ogilvy Awards.
September 16, 2020
Los Angeles, CA – Hypothesis, a premium insights, design, and strategy agency, is excited to congratulate its long-time client/partner, ESPN, for being named an ARF David Ogilvy Award finalist in the “Sports, Media & Entertainment” category for its incredible campaign “The Last Dance.” ESPN was also nominated for two additional campaigns in the same category: “There’s No Place Like Sports,” and “We Love It Here.”
For The Last Dance, Hypothesis played a critical role in the multi-phase research program that guided the campaign from creative brief, to creative execution, and impact measurement. Specifically, ESPN used a Hypothesis-developed Fan Segmentation to understand fans’ attitudes and motivations to ultimately tap into the “Story Seeker” segment. These fans that are drawn to the stories around sports and want to connect more personally to players. Being younger and more diverse, the segment represented a great opportunity to grow The Last Dance audience via overall consumption, engagement, and brand connection. Hypothesis helped illuminate and bring this important segment to life with video, workshops, and immersive installations.
Hypothesis congratulates all of the companies involved in this amazing campaign – The Shop, Boomshot, Art Machine, Starcom, and Hart Research – and thanks ESPN for their leadership.
The awards will be presented at the ARF David Ogilvy Award virtual ceremony on October 8. We look forward to celebrating this accomplishment with our campaign partners, colleagues, clients, and fellow Ogilvy Award winners.
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About the ARF David Ogilvy Awards: The ARF David Ogilvy Awards for Excellence in Advertising Research celebrate the extraordinary and/or creative use of research in the advertising development processes of research firms, advertising agencies, and advertisers. The winning campaigns provide a keen understanding of how research can be used to create powerful, profitable campaigns. Named after advertising legend David Ogilvy, The ARF David Ogilvy Awards for Excellence in Advertising Research annually celebrate his spirited advocacy of research in making good advertising better, recognizing the role of consumer research in creating successful advertising.
Hypothesis is a GreenBook Top 50 Market Leader that uses insights, strategy and design to help important brands do amazing things. We specialize in high-stakes questions that take creative, multi-dimensional approaches, thoughtful strategy and a broad business perspective. Our approach combines inventive consumer-centric qualitative research, advanced analytics, strategic thinking and data visualization. Our Momentum strategy team turns insight into application with downstream marketing and implementation planning. And our award-winning Design team translates complex information into compelling, easy-to-understand deliverables to socialize learnings and engage teams. Founded in 2000, Hypothesis is one of the largest independent agencies and works primarily with global Fortune 500 companies and important brands of all sizes. We are headquartered in LA with offices in Seattle and Chicago. Learn more at www.hypothesisgroup.com
Contact: Nina Kjarval, Group Director, Hypothesis.
E-mail: nkjarval@hypothesisgroup.com