One of our unique differentiators here at Hypothesis is our dedication and investment in design. Good design is part of our corporate ethos and permeates our work as well as our physical surroundings. Having a full-time, in-house design team affords us the opportunity to dive deep into our data and expose relationships, both conceptually and visually.

In this newly created role, Maria will provide thought leadership and work towards diversifying the existing client base. Jeff Seltzer, Managing Partner of Hypothesis, said: “We are lucky to have such a well-respected, top-notch researcher. She brings an open-mind, expertise, and a hands-on approach. Plus, she adds a great Australian accent to the mix.”

Authenticity matters. Consumers can tell when your brand voice is genuine and truly reflects what you stand for. While at one time, offering a good or a service was enough, in today’s experiential economy you need to deliver a unique brand experience to differentiate yourself.