In August 2019 we set out on a months-long process of defining our mission, vision, and values. That process, involving workshops, internal focus groups, and research, culminated in the mission statement “We Help Important Brand Do Amazing Things” and a Values Box we constructed, packaged, and distributed to the Hypothesis family. You can read more about it in our blog post Hypothesis: Deconstructed. Almost 2 years and a pandemic later, we decided it was time for a refresh.

Momentum, the in-house strategy group at Hypothesis, is pleased to welcome Maia Wapnick, Group Director, Savannah Daugherty, Director, and Franny Brogan Ball, Senior Strategist to the team. All three will be transitioning from their current roles on the insights team at Hypothesis.

Hypothesis welcomes Misha Nubia as Head of Client Strategy. Misha brings nearly two decades of experience in research, strategy, and consulting, specializing in communications, brand, and customer experience for Fortune 500 companies. Her client roster spans industries from Automotive, Luxury, Beauty, Content, and Entertainment to Healthcare and Pharmaceuticals.

Hypothesis, a leading insights, design, and strategy agency, has announced the appointment of Matt Walker as VP of Growth Strategy. In this newly created role at Hypothesis, Matt will partner with the best and most ambitious brands around the world, identifying demand-side growth and marketing opportunities.

Hypothesis is proud to announce its inclusion on the Greenbook 2019 Market Leader List (formerly the AMA Top 50) for the third year in a row thanks largely to an expanded client base, an increase in strategy-focused engagements through our Momentum business unit, and industry leading design.

Announcing the 2019 Grand Ogilvy Award winner! The International House of Burgers campaign by client IHOP took home three awards at the Advertising Research Foundation Gala in NYC.

IHOP knows food; we know consumer insights. Together, we tackled the brave new world of burgers with an award-winning campaign.

Hypothesis, the premium insights, design, and strategy agency, is excited to congratulate its client IHOP for being named an Ogilvy finalist in both “Best Brand Transformation” and the “Retail and Restaurants” category for its IHOb campaign.

Dawn Amodeo has been promoted to Managing Director (Los Angeles.) In her new capacity, she will be instrumental in leading the project teams and ensuring that the culture and resources allow for the best possible work.

In Michelle Castle’s new role as Chief Strategy Officer at Hypothesis, she will be working on a number of growth and strategic initiatives designed to support the company mission of “helping important brands do amazing things.”

Maria Vallis has been named a Partner at Hypothesis. She will be a key executive, shaping the vision of project work with a focus on client management and innovation.

Casey Willard has joined Hypothesis as Chief Methodologist. He will be a senior leader on the advanced analytics team with a focus on project work and analytic innovation.

Hypothesis welcomes Lluvia Carrillo to the team. Lluvia is a versatile, seasoned qualitative researcher with over 10 years of experience. She is passionate about understanding human behavior and helping brands build deeper connections with consumers.

Hypothesis is pleased to announce that Edahn Small has been named Chief Design Officer. Additionally, Jenny Pfost, has been promoted to the position of Creative Director.

Emily joins Hypothesis with both quantitative and qualitative research experience in a variety of industries, including restaurant, retail, pharmaceutical, and technology.

Hypothesis is thrilled to announce that Michael (aka Mookie) Thottam has been promoted to Marketing Sciences Director.

”Celebrate,” a project developed by Hypothesis, was chosen as one of 70 Merit award-winning designs in the most recent HOW In-House Design Awards, which recognizes the very best creative work produced by designers doing in-house work for corporations, associations and organizations.

Hypothesis is excited to announce our participation at this year's The Market Research Event (TMRE) in October with our client partner, Aristocrat Gaming. Maria Vallis and Eric Mathis of Hypothesis with Roberto Coppola from Aristocrat will present a case study on creative techniques to inspire, innovate and disrupt the casino slot machine category.

Hypothesis is excited to announce that Samantha Ahmari has joined the team as the People & Talent Manager! Samantha came to us with a  wide-range of HR experience. Prior to coming aboard, Samantha worked at a digital media company, Kin Community, implementing HR processes and policies while cultivating a strong company culture.

Hypothesis is pleased to formally announce the formation of Momentum by Hypothesis, an in-house group launched to oversee brand and strategy capabilities, helping clients with the inevitable “now what?” question that so often follows a research project. While Hypothesis interprets and brings the consumer voice to life, the Momentum team works with marketers and internal stakeholders to activate and implement the insights.

Hypothesis is proud to announce appointment to the AMA Gold Top 50 Report for the second year in a row thanks largely to an expanded client base, an increase in activation workshops, immersive qualitative, and global quantitative projects. This year’s report appears in the June issue of Marketing News.

Hypothesis is pleased to announce that Josh Erdman has been promoted to Senior Consultant. Josh has proven his ability to manage complicated research studies, communicate effectively both internally and externally, and has risen to the challenge of overseeing and running strategic projects autonomously. 

We are very excited that three of our interns will be joining the full-time Hypothesis roster as Analysts this summer. Faith Vickery and Victoria Hernandez, both fresh off of their Masters in Applied Psychology from USC, and Ellie Hannan, a Communications graduate from UCLA, have proven to be stand-outs in the 2017/2018 internship class.

We just published the second volume of our infobites, collected from the past year (2017). The book contains all 121 infobites from our data-viz instagram account @hypothesisgroup.

Suzanne has over 20 years of experience in finance and accounting across a variety of industries. She has a passion for creating business processes and systems, as well as a strong background in managing the day-to-day operations of the accounting team.

Jessica will be the President of Momentum by Hypothesis, a new strategy-led group that uses insight, experience and creativity to help organizations with their “now what?”

Savannah has extensive experience in both quantitative and qualitative methods. She brings rich client-side perspective and entertainment experience from Disney, where she specialized in consumer satisfaction and large scale brand tracking.

The 2-day workshop explored how great stories require compelling writing and purposeful design. We led the HP team through a series of practical exercises, teaching how to bring data analysis, point-of-view, and compelling visuals together to create engaging presentations.   

Getting her start at Hall & Partners 9 years ago, Nina has worked across various industries and project types. An expert in quantitative research, she’s well versed in all aspects of brand and ad tracking, copy-testing, segmentations, and attitudes & usage studies.

Greg Rice has joined the team as Chief Research Officer. In this newly created Role, Greg will establish and oversee quantitative research best practices in close conjunction with Chief Methodologist Mauricio Ferreira. 

Hypothesis is excited to announce it will present a case study at this year's The Market Research Event (TMRE) in October with our client partner, Team One. Maia Wapnick, Jennifer Axen and Jeff Seltzer of Hypothesis with Steven Garcia from Team One will present a case study on an experiential qualitative approach called Co-Experience.

Selin started her career in market research as an intern at Hypothesis, where she gained experience in both qualitative and quantitative research. As an Analyst, Selin works across varies industries with a focus in the tech and finance sectors.

Hypothesis' design team recently partnered with Netflix Consumer Insights Team on a series of infobites that were featured in Wired and Mashable. The team conceptualized and designed roughly 10 infobites to date in connection with the releases of Netflix's 2 newest shows: GLOW and Marvel's Defenders. 

Hypothesis was acknowledged as one of the largest market research firms based on U.S. revenue, according to the AMA Gold Top 50 Report, as published in the June 2017 edition of Marketing News.

Trained as a classical composer and musicologist, Rex channels his deep understanding of the relationship between people and culture towards helping brands forge meaningful connections with their consumers and drive cultural conversation. An experienced moderator, his work has spanned diverse categories including entertainment, CPG, and hospitality.

Chief Methodologist Mauricio Ferreira, Ph.D. has authored a paper which has been accepted for publication by the academic journal Applied Marketing Analytics. The article, coauthored with Peter Congdon Ph.D., and  Yancy Edwards, Ph.D., presents a novel statistical model to test brand competition from multiple response questions commonly found in brand surveys.

IAB (Interactive Advertising Bureau) & IAB China recently partnered with Hypothesis to conduct a thought-leadership study on the current state of digital commerce in both countries. Findings from Understanding Digital Commerce in the US & China are getting media attention from BusinessWire, NFC, and others. 

Before joining Hypothesis Los Angeles, Kaitlyn was a Strategist at Egg Strategy, a global strategy and innovation firm. There, she specialized in gathering consumer insights across methodologies to support path-to-purchase mapping, brand renovation, positioning and communication strategy, concept development, and insight planning.

Edmunds.com recently partnered with Hypothesis to conduct a thought-leadership study on the current state of car shopping. Findings from Edmunds' Car Shopping and Gender Report, has already received quite a bit of attention from the media including CBS News, and FOX Business, and others.

An experienced and well respected qualitative researcher, Jennifer enjoys connecting with consumers and unraveling the consumer perspective, emotional and cultural elements that impact values, behaviors, brand and product consumption.