What Does Your Business Card Say About You?

Most companies strive for a uniform look, but what if your business card really reflected you as a person? What would it look like?

Here at Hypothesis, embracing individuality is one of our five key values. That means that everyone at Hypothesis, from analysts and consultants to directors, brings a point of view to work with them every day. Their perspectives are grounded in insights and data but also attached to personal experience and their journey. This sense of individuality is reflected in everything we do, from studies and design to the final deliverable, and we take a lot of pride in the difference it creates.

To celebrate this value, we’ve created unique business cards that embrace the individuality and passions of every single person at Hypothesis. Designed and conceived by Creative Director Jenny Pfost and Chief Design Officer Edahn Small, each card reflects the unique passions of every staff member. People were invited to share their interests, which were then visually translated and placed on the back of their business cards. The final result is informative, showcases the unique breadth that each staff member brings to their work, is aesthetically pleasing and finally, serves as an excellent icebreaker.

Learn more about what it takes to be part of Hypothesis.

Yeah, it’s always better when we’re together.


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Case Study: Brand Tracking for IHOP

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Summer Party, 2019