Most firms strive for a uniform look, but what if your business card reflected you?
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At Hypothesis we believe in rewarding hard work with fun of the going-all-out variety. This year was no exception.
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Introducing the Hypothesis Values Box: designed and carefully curated to celebrate our company values and inspire every employee to do amazing things.
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Hypothesis, the premium insights, design, and strategy agency, is excited to congratulate its client IHOP for being named an Ogilvy finalist in both “Best Brand Transformation” and the “Retail and Restaurants” category for its IHOb campaign.
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Presidential general elections in the last century were often focused on making a case to swing voters. After primaries ended, both Democrats and Republicans ran to the political middle in order to convince people to choose their side. But that all changed in the new millennium.
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Dawn Amodeo has been promoted to Managing Director (Los Angeles.) In her new capacity, she will be instrumental in leading the project teams and ensuring that the culture and resources allow for the best possible work.
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In Michelle Castle’s new role as Chief Strategy Officer at Hypothesis, she will be working on a number of growth and strategic initiatives designed to support the company mission of “helping important brands do amazing things.”
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Maria Vallis has been named a Partner at Hypothesis. She will be a key executive, shaping the vision of project work with a focus on client management and innovation.
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Casey Willard has joined Hypothesis as Chief Methodologist. He will be a senior leader on the advanced analytics team with a focus on project work and analytic innovation.
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Hypothesis welcomes Lluvia Carrillo to the team. Lluvia is a versatile, seasoned qualitative researcher with over 10 years of experience. She is passionate about understanding human behavior and helping brands build deeper connections with consumers.
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Hypothesis is pleased to announce that Edahn Small has been named Chief Design Officer. Additionally, Jenny Pfost, has been promoted to the position of Creative Director.
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Authentic, human insights are gained by emulating a more natural environment. As researchers, we must be willing to let some of our outdated “facility” habits go and adopt a new set of practices that facilitate more empathetic qualitative research.
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Emily joins Hypothesis with both quantitative and qualitative research experience in a variety of industries, including restaurant, retail, pharmaceutical, and technology.
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Hypothesis is thrilled to announce that Michael (aka Mookie) Thottam has been promoted to Marketing Sciences Director.
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”Celebrate” a project developed by Hypothesis, was chosen as one of 70 Merit award-winning designs in the most recent HOW In-House Design Awards, which recognizes the very best creative work produced by designers doing in-house work for corporations, associations and organizations.
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Once again, Hypothesis took over Perry's in Santa Monica for our annual summer luau. It was too hot for volleyball this year, but the ocean was super warm. The DJs provided great music while the henna artist and lots of ice cream kept the kids busy.
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Jennifer joins Hypothesis with roots in quantitative research and experience consulting across several industries. Having worked with top and emerging brands in tech, auto, public utility and QSR, she is well practiced in a wide range of methodologies and analysis techniques.
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Hypothesis is excited to announce our participation at this year's The Market Research Event (TMRE) in October with our client partner, Aristocrat Gaming. Maria Vallis and Eric Mathis of Hypothesis with Roberto Coppola from Aristocrat will present a case study on creative techniques to inspire, innovate and disrupt the casino slot machine category.
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The question is simple: “Which of the following brands have you heard of?” from a preset list. Most brands see this question, aided brand awareness, as an important KPI. It’s often the very first metric reported in a presentation. But is aided brand awareness worth the attention?
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