Hypothesis, the premium insights, design, and strategy agency, is excited to congratulate its client IHOP for being named an Ogilvy finalist in both “Best Brand Transformation” and the “Retail and Restaurants” category for its IHOb campaign.
Read MorePresidential general elections in the last century were often focused on making a case to swing voters. After primaries ended, both Democrats and Republicans ran to the political middle in order to convince people to choose their side. But that all changed in the new millennium.
Read MoreDawn Amodeo has been promoted to Managing Director (Los Angeles.) In her new capacity, she will be instrumental in leading the project teams and ensuring that the culture and resources allow for the best possible work.
Read MoreIn Michelle Castle’s new role as Chief Strategy Officer at Hypothesis, she will be working on a number of growth and strategic initiatives designed to support the company mission of “helping important brands do amazing things.”
Read MoreMaria Vallis has been named a Partner at Hypothesis. She will be a key executive, shaping the vision of project work with a focus on client management and innovation.
Read MoreCasey Willard has joined Hypothesis as Chief Methodologist. He will be a senior leader on the advanced analytics team with a focus on project work and analytic innovation.
Read MoreHypothesis welcomes Lluvia Carrillo to the team. Lluvia is a versatile, seasoned qualitative researcher with over 10 years of experience. She is passionate about understanding human behavior and helping brands build deeper connections with consumers.
Read MoreHypothesis is pleased to announce that Edahn Small has been named Chief Design Officer. Additionally, Jenny Pfost, has been promoted to the position of Creative Director.
Read MoreAuthentic, human insights are gained by emulating a more natural environment. As researchers, we must be willing to let some of our outdated “facility” habits go and adopt a new set of practices that facilitate more empathetic qualitative research.
Read MoreEmily joins Hypothesis with both quantitative and qualitative research experience in a variety of industries, including restaurant, retail, pharmaceutical, and technology.
Read MoreHypothesis is thrilled to announce that Michael (aka Mookie) Thottam has been promoted to Marketing Sciences Director.
Read More”Celebrate” a project developed by Hypothesis, was chosen as one of 70 Merit award-winning designs in the most recent HOW In-House Design Awards, which recognizes the very best creative work produced by designers doing in-house work for corporations, associations and organizations.
Read MoreOnce again, Hypothesis took over Perry's in Santa Monica for our annual summer luau. It was too hot for volleyball this year, but the ocean was super warm. The DJs provided great music while the henna artist and lots of ice cream kept the kids busy.
Read MoreJennifer joins Hypothesis with roots in quantitative research and experience consulting across several industries. Having worked with top and emerging brands in tech, auto, public utility and QSR, she is well practiced in a wide range of methodologies and analysis techniques.
Read MoreHypothesis is excited to announce our participation at this year's The Market Research Event (TMRE) in October with our client partner, Aristocrat Gaming. Maria Vallis and Eric Mathis of Hypothesis with Roberto Coppola from Aristocrat will present a case study on creative techniques to inspire, innovate and disrupt the casino slot machine category.
Read MoreThe question is simple: “Which of the following brands have you heard of?” from a preset list. Most brands see this question, aided brand awareness, as an important KPI. It’s often the very first metric reported in a presentation. But is aided brand awareness worth the attention?
Read MoreHypothesis is excited to announce that Samantha Ahmari has joined the team as the People & Talent Manager! Samantha came to us with a wide-range of HR experience. Prior to coming aboard, Samantha worked at a digital media company, Kin Community, implementing HR processes and policies while cultivating a strong company culture.
Read MoreHypothesis is pleased to formally announce the formation of Momentum by Hypothesis, an in-house group launched to oversee brand and strategy capabilities, helping clients with the inevitable “now what?” question that so often follows a research project. While Hypothesis interprets and brings the consumer voice to life, the Momentum team works with marketers and internal stakeholders to activate and implement the insights.
Read MoreHypothesis is proud to announce appointment to the AMA Gold Top 50 Report for the second year in a row thanks largely to an expanded client base, an increase in activation workshops, immersive qualitative, and global quantitative projects. This year’s report appears in the June issue of Marketing News.
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